Dr. Martens – Large Format Print & Retail Graphics

Bringing Iconic Heritage to Life in London Retail

Dr. Martens, the legendary footwear brand, asked us to produce these bold, high-impact graphics that help tell their manufacturing story at two of their key London retail locations —Oxford Circus and Carnaby Street.

Wall Vinyls

At Oxford Circus, we removed an outdated installation and replaced it with large-format, PVC-free exterior vinyls, illustrating the brand’s journey from sewing machines to finished products. These fresh, high-quality prints captured the essence of Dr. Martens’ craftsmanship while engaging customers and drawing them into the store.

Window Vinyls

Alongside this, we produced campaign window vinyls for the Maybole collection, which were installed at both the Oxford Circus and Carnaby Street stores. These featured optically clear, double-sided prints, ensuring that the designs remained impactful from every angle—inside and out. Utilising a four-color ink process on both sides, along with precise CAD cutting, we delivered intricate, striking visuals that elevated the in-store experience.

The result?

A seamless blend of heritage storytelling and high-impact retail graphics, reinforcing Dr. Martens’ brand identity while enhancing foot traffic and in-store engagement.

Printed & installed by Pureprint Imprint – our specialist Large Format and Retail division.